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Thursday, June 2, 2011

"My kind of wonderful, that's what you are. I know there's only one like you, there's no way they could have made two."

Digressing from the basic 5c's, I'd thought I'd share two other ones today: commencement and charming!

Who could possibly resist the class and beauty that is Tiffany and Co.? As if the beloved name, stunning diamonds and iconic bow and box were not enough to make every female swoon, "What Makes True Love," definitely will.

The website captures romance and love in the sleekest of designs, complete with an interactive map that allows one to mark themselves and their true love with initials and their love story. Genius interaction + heart flipping = the best type of marketing.

Included is Tiffany Tips for when love gets serious, which are as precious as they are true and timeless. Don't you just want to print them out and hang them up? A few of my favorites:

NO. 40

Know someone's favorites. Favorite flowers, favorite authors. Favorite designers. How she takes her coffee, shaken, not stirred. Get the drift?

NO. 377

Jealousy Hurts.

On the surface jealousy is simply a lack of trust.

And that is not a good sign.

But if it is justified, this train is going nowhere.


NO. 3030

Open New Doors Together.

Don’t sit back. Step out.

The adventures you share build bonds that last forever.

New adventures entail some risk,

and risk can be quite intoxicating.

NO. 1313

Bring Back The Love Letter.

Make no mistake about it:

there is nothing quite so tender and romantic

as receiving a love letter.

Yes, handwritten on nice stationery

and delivered just to you.

A step up from texting, isn’t it?

NO. 22

The Unexamined Life is Not Worth Living.

That’s what Socrates thought a few thousand years ago.

And he makes a big point today for couples in love.

Only when you know yourself can you truly love another.

NO. 66

Walk Together.

For centuries walking was at the center of courtship.

It still is, but without vigilant chaperones close behind.

On a walk silence is permitted.

On a walk difficult subjects can be broached.

On a walk, hand-in-hand, two hearts can be one.



But really, only Tiffany's could pull off something so lovely and beautiful. And of course there are the romantic stories posted of oh-so-cute-I-could-squeal-or-vomit couples. The fourth square completes the set with an ode to Tiffany's in New York highlighting the most romantic places, meals and cocktails the city has to offer.

Those who hurry can download Joshua Radin's interpretation of the song, "You're the First, the Last, my Everything," right from the site, as well as browse other films and music that showcase love in all its glory. (You know the classics: Breakfast at Tiffany's, Barefoot in the Park, When Harry Met Sally).

Tiffany's proves its timeless charm once again, as it simultaneously integrates multimedia into its marketing campaign. It's sleek, well packaged and classic; everything Tiffany stands for.

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In other, not-so-mushy-gushy news, is this fabulous commencement speech I stumbled upon while reading some blogs suggested to me through my PR internship (more on that to come!). The blog itself is helpful, and the article itself examined the best and worst graduation speeches. I wanted to share this highlighted speech, because I found it truly gripping and inspiring, as well as practical for journalism students. As I become more of a Social Media Queen this summer, Robert Kulwrich's words resonate louder than ever about the best way to break into journalism. Basically, he encourages new journalists to rely on their own innovation, to partner with their colleagues and friends and make something of themselves instead of clamoring to secure a job with a major company, which could be anything but secure. If you are a journalism student, I highly recommend reading it here, as it put this whole "Uhh I might not have a job..." fear into perspective. If you are lazy, and choose to pass on reading the whole thing (you're missing out!) I've listed some key points:

  • "But the question’s still a good one: How these days does anybody get a good job in journalism, a job where you are surrounded by good people, people you envy and admire, people like the folks you just spent two years with at this school? (I mean not all of them –but I imagine that each of you now have one or two or maybe three friends that you made here that you know are good at what they do, and sometimes better than good… and sometimes better than you. )"
  • "So how do you taste more of what you tasted here, which (if I can presume) includes the thrill of occasionally writing a good sentence, of asking exactly the right question at the right moment, of making two pieces of tape fit perfectly together, of getting to meet new people, go new places, see things unfold… these little satisfactions of journalism… how can you have more of that?"
  • "I am here to tell you, that you are stepping into a world that is riper, more pregnant with newness, new ideas, new beats, new opportunities than most generations of journalists before you. You are lucky to be you, very lucky, though you may not be feeling it at the moment."
  • "And I remember saying to him on that day… in that office, me on my side of his desk, and him on his side, in the setting sun… “Here’s the difference, Charles, between my generation and yours. Here’s what my friends will never do, that you and your friends DID do: we will never trust a company that hires us, no matter how good, how proud it is at this moment, to stay loyal to us. To protect us. We will never put our faith in a corporation, even a good one. We can’t. Because everything we know tells us that we will be disappointed. That we are vulnerable. And you, sitting here, are just another example of what my friends already know.”
  • "But there are some people, who don’t wait. I don’t know exactly what's going on inside them; but they have this… hunger. It’s almost like an ache. Something inside you says I can’t wait to be asked I just have to jump in and do it."
  • "Journalism doesn’t have to be your first love… or your only love."
  • "What you love can differ, but the love, once it comes, that feeling of waking up with a kind of eagerness, a crazy momentum that pushes you into your day, an excitement you realize you don’t ever want to go way… that’s important. If you don’t have that feeling, maybe you’re lucky. You can lead a more sane life. But if you do – I say congratulations. You have what it takes to begin."
  • "Instead, think about getting together with friends that you admire, or envy. Think about entrepeneuring. Think about NOT waiting for a company to call you up. Think about not giving your heart to a bunch of adults you don’t know. Think about horizontal loyalty. Think about turning to people you already know, who are your friends, or friends of their friends and making something that makes sense to you together, that is as beautiful or as true as you can make it."
  • "And maybe, for your generation, the Trojan Horse is what you’ve got, your talent, backed by a legion of friends. Not friends in high places. This is the era of Friends in Low Places. The ones you meet now, who will notice you, challenge you, work with you, and watch your back. Maybe they will be your strength."
  • "But what I’ve noticed is that people who fall in love with journalism, who stay at it, who stay stubborn, very often win. I don’t know why, but I’ve seen it happen over and over."
  • "If you can… fall in love, with the work, with people you work with, with your dreams and their dreams. Whatever it was that got you to this school, don’t let it go. Whatever kept you here, don’t let that go. Believe in your friends. Believe that what you and your friends have to say… that the way you’re saying it – is something new in the world."

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